By Louis Wright
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10 Jul, 2021
Why YOU Matter It's true that turning the tide of the climate crisis relies on systematic change but that doesn't mean that individuals, each of us, can't do our bit to make a difference. Whilst the argument often is "you can't place the blame with individuals", it does not absolve us of responsibility. Time spent on making this argument is another moment of inaction. Yes, big organisations, global companies and influential politicians have the power to make visible changes. However, it is our responsibility to raise our voices and demand that these changes be made. A World Record Attempt Our Round Britain Climate Challenge is aiming to break two Guinness World Records — to fly the furthest distance in an electric paramotor. The second world record attempt is one that you can help us smash! We are attempting to beat the record for most pledges to an environmental campaign, by encouraging everyone to sign up to Count Us In — a project that calculates how everyone’s different pledges to take part in climate action will significantly reduce their carbon footprint. With your help, we know we can smash this! We want to make climate action a part of our daily lives. Our actions don't just have a material impact on the climate crisis, but amplify the urgency of the crisis to others. By pledging with Count Us In you are raising your voice and showing those holding the power that you want change. The achievement of a Guinness World Record will magnify our demand for climate action now.